Overview of Writing Masterclass by Surfer
Anyone can learn how to compose for search engines as it’s a skill that can be learned quickly with practice and the implementation of some simple SEO concepts. Working as a freelancer, you can apply for a number of SEO writing jobs. Learning how to write content for SEO(Search Engine Optimization) can help your content be noticed on search engines like Google if you’re doing SEO on your own website. SEO, easily put, is a way of getting your content found on the internet easily. Marketers, writers, and advertisers of all sorts need their copy to be optimized for search engines so that customers or anyone simply browsing the Internet can find it and read it without issues.
When your copy is optimized, it will be noticeable in most Web searches, helping you rank higher on Google and other search engines with properly optimized SEO content. When we do a Google search, we prefer to pick results from the top of the page and seldom look beyond the first page. Hence, if your content isn’t properly optimized it your website could be too far down in the search results which can be devastating for the business.
SEO writing course: New updates coming to the SEO Copywriting Certification course!
BERT: How it helps with this SEO copywriting certification course
BERT is an acronym for Bidirectional Encoder Representations from Transformers. It’s a neural network-based pre-training technique for natural language processing (NLP)
developed by Google. When providing a search result on pages, BERT assists in understanding the nuances and context of terms and in turn helps in digital marketing.
It is capable of analyzing words in relation to all other words in a sentence. BERT models will look at the words that come before and after a word to understand its meaning, which is useful for deciphering the purpose behind search queries. It can decode the target of long conversational-style search phrases, which aids in the display of relevant content.
Below are two examples of before and after Google released the BERT update from the Google Bert Website.
What is the Google Natural Language Processing API Tool?
Natural Language Processing is a valuable method built by Google for companies to extract information from unstructured data using machine learning technologies.
Via e-mails, social media, and chats, companies are learning more about their clients. You would assume that using Python, running functions, and using the app script API would be difficult, but it isn’t. You’ll find it easy to use.
Furthermore, you as a writer do not need to spend a lot of money to use Google because it is free; you should not underestimate the strength of this application.
What’s the better part? This tool is built on the same technologies used by Google in their search algorithms. The SEO copywriting training will also show you how you can use the NLP tool to enhance your SEO writing.
How does the NLP tool by Google work?
You simply copy and paste the content in the analyze box and hit the Analyze button. Google will show the entities after analyzing is complete. You can check out this tool Here!
SEO content writing course online:
Module 1: Lessons on Content Strategy and Keywords Research
A content strategy is one that takes the company’s priorities and uses content as a key way of achieving them.
Unlike other copywriting courses, this SEO copywriting training starts off with learning to strategize the SEO copywriting you as a writer are about to start. For example, one of your business goals might be to raise brand exposure (and hence revenue) — to accomplish this, you might use an SEO-focused article copy plan to improve your website’s popularity in the SERPs and drive traffic to your products and/or services.
As content creators, to rank your website at the top of the search engine’s results, you have to focus not only on the writing but also on the pre-works.
In this very section, the course talks about all the potential works before starting to write article copy. After completing this module you will learn:-
- How to prepare a winning content strategy
- Select key phrases/terms with the biggest potential to generate the most relevant traffic
- Find out which stage of awareness your prospect is at
- Assess the search intent for a given Keyword that is fit for the SEO Copywriting
Awareness Stages
I’m sure you all know this, but the only way to look at your business is from the eyes of your clients. Your consumers go through varying levels of understanding, regardless of your business or product/service offering.
Let’s look at the five degrees of consumer knowledge in more depth. This is a new viewpoint on the buyer’s journey.
As an SEO copywriting expert/content writer, you also have to keep in mind your reader’s awareness stage. The Writing Masterclass By SEO Surfer provides an in-depth analysis of how a content marketing team/expert can utilize this to write higher quality copy. There are five stages of awareness. Which are:-
Completely Unaware
At this point, people are not really in dire need of something as they are unaware of their problem. They do not know who you are. So, no one will buy from you.
Problem Aware
Here, people are aware of their issue but are not able to fix it.
Aware Solution
People at this stage of understanding are aware that there is a solution to their sufferings, but they still do not have any idea of your product.
Product Aware
People know about your products which can solve their issues. But there are more products like yours in the market. So, they do not know why yours will be the best option for them.
Most Aware
At the final stage of awareness, people get familiar with you, and your products as well. At this point, they start to trust you and are just waiting for a deal to move forward!
We encourage you to take your time with this part since this is very crucial before you start your content planning!
Keyword Research
Keyword research is a process of analyzing terms people type in search engines. You probably got a list of keywords in mind that you’d like to rank with. This will be stuff like your goods, products, or other subjects covered on your website, and they’ll act as excellent seed keywords for your analysis, so start there! You can use a keyword analysis app like million others such as Keyword Surfer (it’s FREE) to figure out the overall monthly search volume and related terms for those search terms.
It plays an important part to rank your content on the top of a search engine’s result. Before writing a piece of copy, you should understand how to find the most searched keywords relevant to your audience. Pro Tip: You want to have your Main Keyword on the H1 Title of your page/blog for it to rank higher. There are many benefits of researching key phrases. You can:-
- Find out which keywords are worth targeting
- Select search terms with the biggest potential
- Assess the user’ needs and intentions for a given keyword
- Find out the preferred form of copy for a query
- Prepare an outline of a text and segment the topic
- Estimate the range of information for one article
- Find out which stage of awareness your prospect is at
You can choose your potential keywords according to these four simple ways: search volume, user intent, SERP difficulty, and relevance. You can learn more about Keyword research in the SEO Writing Masterclass course.
Planning Topic Clusters for Your Website
A topic cluster is a collection of material/pages clustered together by a common subject and associated subtopics. These pages provide extensive documentation of a single issue as a whole. Visitors will be able to complete their search query when on your site as a result of this. A topic cluster is very important for a website to gain Authority.
After going through the SEO masterclass by surfer you will learn about content strategy tips and keyword research. You will get to know about clusters and their usage. Also, you will learn to plan topic clusters for a specific website. There are some more fundamental formations that the course has discussed in depth. The Course tells you about several benefits of the topic clusters, some of which are:-
- They can help you to drive more organic traffic to your website
- They can help you to build authority in your domain
- They clean internal linking structure
Lecture 3 of module 1 discusses more the topic clusters. This class covers up the following topics:
- The main keyword that defines the purpose of the cluster
- The pillar page that is usually the money page, the main page of the cluster
- The supporting pages which covers subtopics
- Internal links which structure the cluster
Module 2
Lessons on how a writer should create and optimize their copy
Module 2 of this SEO writing course will give you access to all the tips and secrets you need to know about the 4 phases of SEO writing in-depth to enhance your writing skills. It will show you how to work on a perfectly optimized piece of article/text. Bottom line, after completing module 2, you’ll be a completely evolved SEO content writer ready to produce the best copy on the market—that’s not only entertaining for readers but also ranks well and converts. Listed below are all the SEO copywriting essentials that will be explained in module 2 of this writing course.
Four phases of Writing for SEO
- Discovery
- Writing
- Conversion
- Optimization
Key Lessons in Discovery phase
- Analyze search intent
- Perform keyword research
- Form the perfect guidelines for your article
- Make an outline
- And optimize for on-SERP features
Discovery phase – In Depth
Search Intent
The significance of search intent in SEO writing cannot be overstated. For making valuable content you need to know the “why” behind the search question. In this lesson, you’ll learn why search intent is so critical and how to evaluate it with 100% accuracy from the SERP right away. When you combine this information with the stuff you learned in module 1 about the stages of awareness, readers will never be able to resist your writing. For this section of the course, you will have access to the following lessons: – a. What is search intent b. How to detect the search intent of a query c. Importance of search intent for content creators to understand- How to evaluate your chances to rank for a keyword
- How to choose your competition wisely
- What satisfies your audience and builds credibility
Analyzing the SERP
Structured data will help Crawlers interpret your website and make your creative writing appear as rich results or SERP features. Learn how to use structured data to help your content rank higher in the SERPs. Boost up the CTR. In this topic of the course, you’ll have access to the following lessons:-
a. What are SERP features
b. How to improve visibility, access and outlook for your pages using structured data
c. How this data influence SEO copywriting and CTR
Finding the best content to rank your keyword
It’s all about analysis in SEO copywriting. For each piece of content, you must create new benchmarks. Every SERP is unique! In this part of the lessons of SEO copywriting training, you’ll learn how to select the right SERP competitors and how to remove irrelevant benchmarks in the world of digital marketing. During this stage of the course, you will discover the following: –
a. How to pick and choose the best competitors
b. Analyzing competition effectively to understand
- How long our SEO copywriting article should be
- What the common structure and types of articles are
- What questions the articles answer
- Our base for keyword analysis
Creating outlines based on top results
For SEO copywriting, a solid outline is important. It is built based on the SEO content strategy of your competitors. In this SEO copywriting training, you(copywriters/SEO experts) will learn how to use them to build an outline that will fit perfectly. The lessons also provide some tips and secrets for widening the reach of your article based on search results. This section of the course gives you access to the following lessons: –
Preparing a great SEO copywriting outline to help you understand
- How to gain control over the scope of the article
- How to plan out the headings and the subheadings
- How to answer all the real, community-asked questions
- What determines our odds of covering all the necessary topics and search terms
Guidelines for words, phrases, and content structure
The words or phrases we use in our texts are important for SEO. It’s also relevant how much and where we use them. Each piece of content has its own set of guidelines. In this lesson, you’ll learn how to build keyword guidelines that meet Google’s requirements while still appealing to your readers. This more scientific approach to content guidelines will give you a competitive advantage regardless of which tool you use. You’ll specifically learn the following in this part of the course: –
How to use the Content Editor to
- Receive accurate guidelines just by setting up a keyword query
- Know how often to use relevant words in order to satisfy the algorithm
- How to optimize the entire structure
Key lessons in Writing Phase
- Deliver great SEO content
- Find the most common questions & topics
- Find the best resources
- Increase the value, show expertise, and build your authorities
Writing phase in-depth
Rules of thumb
In this part of the SEO copywriting course, we(SEO copywriter) learn quality is valued by search engine’s algorithms. Trying to enhance your job for your users improves your SEO efforts much of the time, and vice versa. User-friendliness and SEO are no longer different. Learn how to add a pleasant table of contents, well-organized images, author detail, recognizable styling, and visual pauses to improve your text. Few items in SEO are universal, but these guidelines can always come in handy. In this stage of the course, you’ll have access to the following lessons: –
a. How to make your page favorable for Search Engines with low bounce rates and high time-on-page
b. How to make your content attractive, unique and clean using the rules of thumb
Analyzing the SERP
Structured data will help Crawlers interpret your website and make your creative writing appear as rich results or SERP features. Learn how to use structured data to help your content rank higher in the SERPs. Boost up the CTR. In this topic of the course, you’ll have access to the following lessons:-
a. What are SERP features
b. How to improve visibility, access and outlook for your pages using structured data
c. How this data influence SEO copywriting and CTR
Finding the best content to rank your keyword
It’s all about analysis in SEO copywriting. For each piece of content, you must create new benchmarks. Every SERP is unique! In this part of the lessons of SEO copywriting training, you’ll learn how to select the right SERP competitors and how to remove irrelevant benchmarks in the world of digital marketing. During this stage of the course, you will discover the following: –
a. How to pick and choose the best competitors
b. Analyzing competition effectively to understand
- How long our SEO copywriting article should be
- What the common structure and types of articles are
- What questions the articles answer
- Our base for keyword analysis
Creating outlines based on top results
For SEO copywriting, a solid outline is important. It is built based on the SEO content strategy of your competitors. In this SEO copywriting training, you(copywriters/SEO experts) will learn how to use them to build an outline that will fit perfectly. The lessons also provide some tips and secrets for widening the reach of your article based on search results. This section of the course gives you access to the following lessons: –
Preparing a great SEO copywriting outline to help you understand
- How to gain control over the scope of the article
- How to plan out the headings and the subheadings
- How to answer all the real, community-asked questions
- What determines our odds of covering all the necessary topics and search terms
Guidelines for words, phrases, and content structure
The words or phrases we use in our texts are important for SEO. It’s also relevant how much and where we use them. Each piece of content has its own set of guidelines. In this lesson, you’ll learn how to build keyword guidelines that meet Google’s requirements while still appealing to your readers. This more scientific approach to content guidelines will give you a competitive advantage regardless of which tool you use. You’ll specifically learn the following in this part of the course: –
How to use the Content Editor to
- Receive accurate guidelines just by setting up a keyword query
- Know how often to use relevant words in order to satisfy the algorithm
- How to optimize the entire structure
Key lessons in Writing Phase
- Deliver great SEO content
- Find the most common questions & topics
- Find the best resources
- Increase the value, show expertise, and build your authorities
Writing phase in-depth
Rules of thumb
In this part of the SEO copywriting course, we(SEO copywriter) learn quality is valued by search engine’s algorithms. Trying to enhance your job for your users improves your SEO efforts much of the time, and vice versa. User-friendliness and SEO are no longer different. Learn how to add a pleasant table of contents, well-organized images, author detail, recognizable styling, and visual pauses to improve your text. Few items in SEO are universal, but these guidelines can always come in handy. In this stage of the course, you’ll have access to the following lessons: –
a. How to make your page favorable for Search Engines with low bounce rates and high time-on-page
b. How to make your content attractive, unique and clean using the rules of thumb
Images and Alt texts
When it comes to SEO writing, photos are key. The SEO copywriting training by Surfer teaches an SEO copywriter how images attract attention to your text and make it easier to read. Second, the alt definition will provide additional SEO advantages and ranking opportunities. You’ll learn how to harness the power of images and write the successful alt text in these lessons. For this section of the course, you’ll specifically learn the following: –
a. Why alt texts matter and how to make your website more accessible with them
b. How to write the best alt texts to get higher rankings
Internal Linking
The SEO copywriting training goes beyond just enhancing your writing skills/copywriting skills. Copywriters or writers can use this SEO writing course to learn about internal linking tips in these lessons for their digital marketing career. Internal linking is critical for both accessibility and SEO on your website. They allow you to link pages together to form clusters, and lets search engines better navigate and understand your content. This lesson will show you how to build an internal linking strategy and how to use what you’ve learned to improve upon your SEO copywriting training. You will discover the following in this part of the course: –
a. How internal linking is so crucial for your content’s success
b. How you easily prepare an internal linking strategy across the website content
c. How to use this knowledge to increase your SEO copywriting wages
In Conversion Strategy, you’ll learn how to
- Place your CTAs
- Increase conversions
- Make an irresistible offer
Conversion in Depth
Having traffic your page is just the first step in SEO writing. You must also remember what will happen to the audience once they have access the website. In other words, you convert visitors into leads. You’ll learn more about the tips and tactics that will help you turn your blog post/landing pages into a lead and revenue-generating machine in this tutorial. Specifically from this stage in the course, you will learn:
a. How to apply conversion strategies
b. How to generate more leads
c. How to make irresistible offers during different awareness stages
d. How to increase your brand awareness
In the optimization phase, you’ll learn how to
- Run an SEO audit
- Organize your optimization process
- Check rankings with GSC
Optimization in Depth
Track rankings with Google Search Console(GSC)
You can’t just leave the content alone after it’s been released. If you have the chance, you should always check and optimize to get the most out of it. Learn how to use Google’s Search Console to configure your sites and check which pages should be optimized first. In this lesson of the course, you’ll discover the following: –
a. What you need to do before you start optimizing
b. Essential tools that save time and provides reliable data
c. How to prioritize pages for optimization
SEO Audit
If your article’s not ranking for your desired keyword, you should give it a proper SEO audit to put it back in shape. After all, it’s easier to fix an existing piece than write one from scratch. Learn these steps to successful content optimization and get back on track. In this part of the course you’ll specifically have access to the following lessons: –
a. How to organizing structure
b. How you can review quality
c. What optimized prominent terms
d. When to fix publication dates
e. How to take care of Internal linking
Module 3: Course of content marketing, Increase Wages for Your Content Services
Unlike the ordinary courses this is not just a SEO copywriting course on content writing, but it is a content strategy course that can also assist in selling at a higher price range. In courses’ final module by Surfer, Freelancers with a goal to earn higher than usual will get to know how to price themselves correctly to earn higher, with the help of on the best courses by Surfer.
This course will showcase the reasons why content for SEO should be optimized and how it can benefit freelancers, in-house content marketers, local SEO agencies who just started.
- In this module you will get to learn the following things:-
- How to win clients with the right process
- How to use the topic cluster to upsell your services
- How to use the content score to increase your revenue
Why Should You Charge More Money?
Content writers are highly underrated. They don’t get paid what they deserve. As a content marketer, you should charge a relevant amount of money. A copywriter generally asks for $50-$80 for every 1000 words. Some clients don’t even agree to pay that much.
Surfer SEO promises copywriters that they will become one of the top 10% money earning copywriters if you follow the courses’ instructions properly. Remember the following process to get a well-paid job in the content marketing world:-
Convince your clients that your writing will translate into real bucks and that you don’t offer just content
Find clients who get SEO content and provide them with the best sales experience to close the deal.
Do not compete with the prices
Do not sell just the content. Sell marketing strategies, research, optimization, content, and your knowledge as your package.
You can know more about how to increase your price and sell your services in detail in this lecture and we at Puppetbrush strongly encourage you to take the course!
Sell Your Content Process and Strategy
Building a topic cluster is the most effective way to improve topical relevance, keep the audience engaged with marketing strategies and become the go-to place for niche-related information. Adding content clusters to your offer means:-
Upsell opportunities (multiple articles instead of one)
Long-term contract
More stability for you
Better portfolio
Better chances to 10x your revenue
According to the courses’ guidelines, you should follow these well thought out steps to sell your content at a higher pricepoint:-
Step 1: Talk to your clients.
Ask your clients if they know which keywords they want to target. Also, ask about the scope of their company considering right now as well as what the company wants to achieve with the help of a content marketing team .
Step 2: Make an initial pitch to adjust your clients’ needs.
According to your clients’ necessities, provide the best content for their company. Most of the time clients choose highly competitive terms. It is your responsibility to guide them in which way the content will get more organic traffic and help their company to grow with effective marketing. Your job is to maximize their chances of high rankings.
Step 3: Get into a 10 Minutes Call with Your Clients
After creating the topic clusters and researching the key phrases, you should get into a call with your clients. Discuss your strategies for writing their content and your drafts. Wait for them to say that you are good to go. It will create a good name for you to the clients.
Step 4: Prepare a full-blown proposal
Present your initial ideas and what you will help them to achieve. During the money talk be confident, remember that you are an expert, and price your work accordingly!
Use Surfer's Content Editor Tool to Charge More Money
Surfer is a tool for optimizing written content, such as blog posts, for search engines. Content Editor will assist you in getting the best out of your job if you have major project plans for your company. It has a keyword analysis tool built in as well. If required, make adjustments to the directions and commit to them. Answer the recommended questions and turn all the NLP’s green to get the highest score. That way, you’ll be able to rank higher for your writing and, potentially, marketing to a broader audience.
The content score also makes it easy for you to monitor your progress. Surfer SEO content writing tool scores your content from 0 to 1oo. Content that has scored between 0 to 33 is considered irrelevant or low-quality while a score between 34 to 66 is decent quality and relevant. The content with more than 66 scores is good quality content. You can also charge your client according to these content scores. The higher the score is, the more money you can charge.
How to achieve the highest content score:-
- The usage of relevant words and phrases
- The H1 Header
- Structure of the sub-headers
- Content length
- Images
- Main and partial search terms
To learn more about the scoring, complete the courses’ module 3, specifically lecture 4!
Why we think this content marketing course can double as a beginner SEO course
After you have finished the entire SEO copywriting course, we can promise that you will provide the best content, which is essential for success in search engine optimization. Completing all the lessons in the course will enable you to write quality content for you and your clients. As a result, every page you write will be part of a bigger content strategy using the best keywords. Furthermore, with the help of the course you will be aware of all necessary auditing and optimization for your content after it has been published. With the knowledge gained throughout the copywriting course/SEO copywriting training, it’s safe to say that, as a writer, you will be ready for selling your copywriting skills easily to become one of the top money-earning writers in the industry.
Meet the Authors | Completed the Surfer Copywriting Class and received Certificates!
Fahim Sharar
Manager
Aqib Noor
Content Specialist
