Most SEO campaigns begin with keyword research. Here are some stats about how people are searching on Google.
- 94.74% of keywords get 10 monthly searches or fewer. (Ahrefs)
- 0.0008% of keywords get more than 100,000 monthly searches. (Ahrefs)
- Around 8% of search queries are phrased as questions. (Moz)
- 15% of all Google searches have never been searched before. (Google)
- 91.45% of search volumes in Google Ads Keyword Planner are overestimated. (Ahrefs)
- Google Ads Keyword Planner overestimates search volumes 54.28% of the time and is roughly accurate 45.22% of the time. (Ahrefs)
- 46.08% of clicks in Google Search Console go to hidden terms. (Ahrefs)
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