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Keyword statistics of 2023

Most SEO campaigns begin with keyword research. Here are some stats about how people are searching on Google.

  • 94.74% of keywords get 10 monthly searches or fewer. (Ahrefs)
  • 0.0008% of keywords get more than 100,000 monthly searches. (Ahrefs)
  • Around 8% of search queries are phrased as questions. (Moz)
  • 15% of all Google searches have never been searched before. (Google)
  • 91.45% of search volumes in Google Ads Keyword Planner are overestimated. (Ahrefs)
  • Google Ads Keyword Planner overestimates search volumes 54.28% of the time and is roughly accurate 45.22% of the time. (Ahrefs)
  • 46.08% of clicks in Google Search Console go to hidden terms. (Ahrefs)


While keeping an eye on the bottom line, we collaborate with businesses of all shapes and sizes to develop the greatest website and brand designs.

Keyword Statistic of 2023 Infograpic - Puppetbrush

Author Profile

Kazi Farhan
Kazi FarhanSEO Consultant and CRO Expert
I am Kazi, an SEO expert with a unique story. I’m part of a growing community of professionals in Canada who are helping to shape the future of digital marketing in this region and an owner of an SEO agency that also provides SEO services in Canada. With a Bachelor’s degree from Canada in Design and Arts, I have the knowledge of human behavior on websites and graphics that has helped me in becoming one of the top experts in Conversion Rate Optimization(CRO) and Search Engine Optimization (SEO), I have come a long way – and continue to evolve my skillset each day.
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