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Backlink statistics of 2023

Backlinks are one of Google’s top three ranking factors. Take a look at these link-related statistics.

  • 66.31% of pages have no backlinks. (Ahrefs)
  • Most top-ranking pages get “followed” backlinks from new websites at a pace of +5%-14.5% per month. (Ahrefs)
  • Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google. (Ahrefs)
  • The average cost of buying a link is $361.44. (Ahrefs)
  • The average cost of publishing a paid guest post is $77.80. (Ahrefs)
  • 73.6% of domains have reciprocal links, meaning that some of the sites they link to also link to them. (Ahrefs)
  • 43.7% of the top-ranking pages have some reciprocal links. (Ahrefs)
  • 66.5% of links to sites in the last nine years are dead. (Ahrefs)
  • 10.6% of all backlinks to the top 110,000 sites are nofollow. (Ahrefs)
  • 0.44% of links use “rel=ugc” and 0.01% use rel=“sponsored”. (Ahrefs)


While keeping an eye on the bottom line, we collaborate with businesses of all shapes and sizes to develop the greatest website and brand designs.

Backlink statistics of 2023 Infographic - Puppetbrush

Author Profile

Kazi Farhan
Kazi FarhanSEO Consultant and CRO Expert
I am Kazi, an SEO expert with a unique story. I’m part of a growing community of professionals in Canada who are helping to shape the future of digital marketing in this region and an owner of an SEO agency that also provides SEO services in Canada. With a Bachelor’s degree from Canada in Design and Arts, I have the knowledge of human behavior on websites and graphics that has helped me in becoming one of the top experts in Conversion Rate Optimization(CRO) and Search Engine Optimization (SEO), I have come a long way – and continue to evolve my skillset each day.
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